Earlier this year, Nordic pay TV operator Allente became the first EMEA-based service provider to deploy a Google TV device. It was only a matter of time before others already entrenched in Android TV Operator Tier followed Allente’s lead into Google TV – relinquishing gradually more control of the viewing experience to Silicon Valley. Now Vodafone has expressed interest in adding Google TV devices to its portfolio, after the European heavyweight announced in February 2023 that it was going full scale with Android TV Operator Tier, marking the beginning of the end for Vodafone’s adjacent RDK video venture. Vodafone’s Pedro Neto, Head of TV Devices Product Management, said on a webinar this week that Vodafone is exploring Google TV. However,…