Synamedia’s celebratory press release this week on achieving 8K real-time encoding and streaming in its Vivid compression portfolio is a real-life example of how the vendor’s encoders have come to be markedly more powerful in recent years. We would love to say this is much more than a muscle-flexing exercise, but – for now – without any customers, that’s all it is. Admittedly, saying that is a massive disservice to the years of blood, sweat and tears that Synamedia’s teams around the world have poured into making the vendor a force to be reckoned with in video compression – when this product portfolio could just as easily have been left to wither on the vine. Crucial to this effort has…