A suitable primer ahead of NAB Show 2024 is news that the Via LA video codec patent pool is extending its HEVC Program to include the VVC (H.266) standard – making it easier for licensees to adopt both HEVC and VVC in a single license. This sees Via LA (formerly MPEG LA) take a leaf from the book of Avanci Video, the breakaway patent pool launched in Q4 2023 with a multi-codec license structure which received plaudits. Faultline said at the time how content providers will increasingly adopt multiple video codecs to increase reach and improve efficiency, aided by the simplicity and conveniency of one-stop shop codec licenses. This is particularly pertinent for pure play streaming companies, which until recently…