Where once sat a Roku executive boasting of predetermined dominance, now sit headache-inducing diagrams attempting in vain to map the mess of TV operating systems. This is a palpable contrast between 2024’s Connected TV World Summit and last year’s London-based conference – safe in the knowledge that the TV OS landscape has fragmented and fractured beyond recognition in just 12 months. With this, consolidation must inevitably follow. Roku, despite recent successes from its ad-based Platform revenue stream, is cash-strapped and too concerned with the effect of Walmart’s Vizio acquisition on its business. Realistically, that only leaves Google and Amazon as having the cash resources to make a viable consolidation play. Meanwhile, the forthcoming entrance of Zeasn’s Whale OS into the…