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WiFi war of words continues as ASSIA fuels fire, namedrops tier 1s

US broadband management expert ASSIA had a bone to pick with Faultline before the year was out. The vendor felt hard done by that we hadn’t placed ASSIA on the same pedestal as WiFi analytics aficionados AirTies, SoftAtHome, Plume and smaller entrant Lifemote in a recent write up, so ASSIA picked up the phone and broke down why each of these rivals has superior marketing but intrinsic shortcomings. The crux of these supposed shortcomings (as any rival would say), according to ASSIA’s Chief Strategy Officer Tuncay Cil, is that they all – with the exception of Lifemote – are hardware companies selling various flavors of cloud-based WiFi management toolkits on top. That is ASSIA’s key selling point, avoiding vendor lock-in,…

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