In what looks like a reaction to Synamedia’s disruptive entrance into the forensic watermarking space, French software vendors Ateme and Viaccess-Orca have pooled resources on a new contribution watermarking product – providing a glimpse into what the future of watermarking looks like from both a technology and business model standpoint. Watermarking is a pricey affair, but one that is in growing demand for UHD and premium streamed content. With complex pricing being a barrier to entry for many content providers, VO and Ateme are proposing a pay-per-use business model which the two companies say will enable faster adoption of watermarking technology. Pay-per-use eliminates licensing, maintenance, and service fees, according to the two vendors, which describe the collaboration as a smarter…