After the revelation at NAB 2024 that Accedo, the Swedish TV app developer, is a minitory shareholder in Jump, an AI-based personalization specialist, the stars have aligned. The two vendors have enjoyed a close relationship of integrations in recent years, with benefits on both sides for clients bootstrapping video platform launches. So, why does Accedo not do what rival 24i did, by acquiring into video personalziation – completing its TV as a service offering by drilling deeper into back-end services with AI and analytics toolsets? One reason, from where we are sat, is that Accedo would risk jamming a stick in the spokes of its partner ecosystem – where a handful of vendors specializing in data analytics and personalization are…