Close
Close

Published

Without Hulu, Disney’s OTT ARPU hangs precariously low

The people asked and Disney listened – breaking out subscriber numbers this week across its trio of OTT video properties for the first time, the results of which surprised even us. The newest, Disney+, stormed to 26.5 million subscribers in just 46 days across the platform’s initial launch base of 6 countries, growing further to 28.6 million paid subs as of this week – almost leapfrogging Hulu in one fell swoop. Beginner’s luck? Hulu and ESPN+ beg to differ after scoring big on subscriber gains themselves. In fact, the rampant start to Disney+’s streaming career overshadows the true success stories of The Walt Disney Company’s fourth quarter 2019 results – which are both ESPN+ and Hulu with Live TV. It…

Close