In a few days’ time, a nation will be crowned the new World Cup champions and CDN juggernaut Akamai is relishing the frankly insane viewing figures being recorded – publishing figures this week which put into perspective by how much the 2018 tournament has exceeded its predecessor four years ago. Is it conceivable that rights for an event of this scale could one day be owned exclusively by internet giants, making OTT viewing the de facto and only source? We will address this controversial question later on, but first, Akamai says its networks handled 65% more traffic during the first ten days of Russia 2018 than it did throughout the entirety of Rio 2014. In addition, bandwidth has so far…