New Yahoo cuts a liberated figure, at a time when the media and entertainment industry is betting big on advertising to reduce churn and generate additional revenue streams in recession-hit economies. Judging by recent announcements, Yahoo looks more like the pure advertising powerhouse today that Verizon spent years trying – and failing – to sculpt. Verizon’s $10 billion+ advertising acquisition spree, including AOL in 2015 and Yahoo in 2017 that formed the failed Oath unit, has been subject to much ridicule. The US operator subsequently spat out these assets years later in 2021 in a $5 billion transaction to Apollo Global Management, as a new business simply called Yahoo, in which Verizon retains 10%. Not forgetting the significant sale of…