One of Faultline’s less typical meetings at the Anga Com show in Cologne this year was with Belgian TV platform provider Zappware, in which we discussed what actually constitutes an end to end OTT video platform. This is a product description which has become void of definition, and is being stuck on a variety of offerings without really providing any solid explanation. We pointed out that there is a plethora of multiscreen platform providers currently in the market which all claim to offer end to end products, but really only offer a specific part in the content journey. Our own view on the true meaning of the term “end to end” is from encoding and transcoding all the way through…