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Zattoo buys Magine TV consumer biz, should merge instead

Cloud-based OTT video network Magine TV has ended a prolonged period of radio silence with news its B2C business is being sold to chief rival Zattoo, which will inherit the guts of the operation and shutter the service effective end of February. European consolidation has taken another victim prefigured as a potential Netflix killer – sliding what remains of the company quietly into the back office shadows. Zattoo and Magine TV are two similar companies whose business models have shifted in recent years to focus on being B2B technology vendors, so it would not surprise us if Zattoo were to make a similar move in the next couple of years – scrapping its consumer-facing service and going pure B2B. Both…

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