The European Union’s recent cross-border content portability regulation has been embraced by streaming services with open arms, particularly by ad-supported offerings. Yet it’s possible that subscription-based services are experiencing an unexpected negative impact from the new law, as Swiss streaming company Zattoo declared its direct to consumer operations in the UK, Spain and Denmark are closing – leaving just Germany and Switzerland. A flip situation has therefore occurred from those which have historically plagued Zattoo since its launch in 2006, coming up against legal challenges from US giants Universal and Warner Brothers, plus British broadcasters the BBC, ITV and Channel 4 – regarding content distribution rights. As a result, Zattoo pulled out of the UK and Norway in 2016, but…