Zeasn is no more. The enigmatic Singapore-registered technology firm, which appeared like a bolt from the blue in summer 2023 to acquire the better-known TV OS vendor Foxxum, has rebranded to Whale TV – fully embracing the pre-existing Whale OS as its consumer-facing brand. The decision has made been sooner rather than later, at a time of intense competition in the connected TV and smart TV OS marketplace. Mapping the TV OS market is a murky affair for industry observers, as with increased TV OS fragmentation comes deep implications for content providers – increasing development costs at a time when cost efficiencies are everything. A growing pool of platform choices increases development time and costs across separate SDKs and APIs,…