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Amazon, Google settlement is harbinger for voice market unity

The breaking of bread between Amazon and Google late last week represents much more than belatedly putting to bed a long-standing spat. With Alexa now supporting YouTube across additional Amazon hardware, and Google Assistant embracing Prime Video on Google streaming devices, the move encourages cross-collaboration across the voice technology ecosystem – nourishing the soil for vendors and services to flourish. Specifically, in the coming months, the YouTube app will launch on Amazon Fire TV devices and Fire TV Edition smart TVs, while Prime Video will arrive across Android TV device partners – finally receiving Chromecast compatibility. Later this year, the YouTube TV and YouTube Kids apps will land on Fire TV. Our opening sentiment is perhaps most relevant for Android…

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