Apple’s Face ID features took center stage at the company’s annual product showcase this week where it unveiled its 10th anniversary iPhone X, while we believe the newly unveiled Apple TV device finally embracing 4K and HDR is head and shoulders the most significant piece of news from the event. Most notably because it plans to sell 4K movies with HDR at the same price as HD content – a feat which could genuinely prove disruptive in Apple’s lackluster TV ambitions. Apple has, at long last, folded, amid finger pointing for lagging behind Roku, Google Chromecast and Amazon Fire TV – devices which have all rolled out with new 4K versions within the past year and have been chipping…