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AT Internet’s non-specialized analytics bad news for Comscore

A recent conversation with a major European broadcaster largely left Faultline’s notebook full of disappointing “no comment” responses, although one nugget of information we managed to prize out pointed us to French analytics firm AT Internet. AT Internet supplies the broadcaster, who must remain anonymous for now, with a central analytics suite – monitoring and optimizing content across assets including its various websites, mobile apps and streaming services for both live and on-demand content. This is interesting on a number of levels, no less because AT Internet is not specialized in video, providing basic playback analytics such as which parts of a video were viewed. Still, the company has tied up plenty of large media contracts, in the process even…

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