Just days into 2021 and ATSC 3.0 battle lines have already been drawn in the sand by US encoding vendor Triveni Digital with a major customer win at Hearst Television. Getting a fast start to the year is an important statement for the ATSC 3.0 community which drifted off the radar somewhat in 2020 – as the entire NextGen TV ecosystem was dealt additional setbacks. Virtually every year in the second half of the last decade has been hyped as the year ATSC 3.0 would revolutionize US broadcasting. It never happened. The pandemic played its part in the delayed rollout of services last year, of course, but Faultline flagged fundamental flaws in strategies long before the Covid-19 outbreak. Now, as…