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Australian campaign about dangers of stream piracy fall on deaf ears

Creative Content Australia (CCA) has joined a growing list of agencies peddling fear of malware, privacy invasion and credentials theft in an effort to deter consumers from accessing pirated streams, especially of premium live sports. The CCA has publicized findings that consumers visiting pirated sites are more exposed to various cyber threats to coincide with launch of a 30-second anti-piracy ad, ‘Piracy. You’re Exposed’, shown in cinemas, subscription and free-to-air TV networks across Australia. With 21% of Australians over 18 admitting to accessing pirated content in 2019, the campaign claims that 62% of these have experienced cyber breaches, rising to 75% among under 18s in the same boat. We then have Graham Burke, CCA Chairman, thundering, “If you visit pirate websites,…

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