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AVoD surge will narrow the revenue gap with SVoD

Many content and service providers in developed countries are seeking refuge in AVoD from an increasingly competitive and congested SVoD field as more big guns weigh in. This is especially true in the great North American market where the impact of Disney, AT&T’s HBO Max and Apple TV+ is being felt first, even though the latter was available worldwide from launch. Comcast’s Peacock is in a different boat being touted now as an AVoD service, picking up on the trend that is taking shape in the USA. It was there that SVoD revenues overtook AVoD in 2014 and have since surged ahead, but now there are signs of that divergence being reversed and the gap narrowing again over the next…

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