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So close, yet so far – Hulu Super Bowl streams drop out again

Despite all its efforts and investments leading to vast technical improvements, reflected by the company’s growth figures, Hulu still crashed under the weight of eyeballs during Super Bowl 2020. Admittedly, it was fleeting and reportedly occurred during pre-match build-up, not the main event, but – poignantly – just days later plans were revealed for a huge Hulu restructuring effort. Coincidence? From a technology viewpoint, the inevitable overhaul is Disney’s way of stamping BAMTech’s (now called Disney Streaming Services) authority on Hulu – to align Hulu with Disney and ESPN+ in one all-encompassing and easy to manage bundle. One thing is certain – Hulu is no longer a free standing operation with a voice of its own. Hulu CEO Randy Freer…

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