During some routine housekeeping on the QoE video analytics market, the name MediaMelon surfaced several times like a stubborn stain. This is a vendor we associate with adaptive bitrate (ABR) streaming technology, not analytics, yet it transpires MediaMelon has evolved into something of an expert in unifying ABR with QoE video analytics – and this week Faultline learned exclusively that MediaMelon is preparing to launch an advertising analytics service to step up its battle against the dominant QoE players. It comes as principal rival Nice People at Work (NPAW), has been experiencing increased interest in its own recently unveiled ad analytics platform, bolstering the Spanish vendor’s broader YouBora suite. MediaMelon attests that its own move into monitoring ad delivery is…