Transcoding provider Bitmovin has announced its Cloud Connect platform, designed to target AWS, Google Cloud, and Microsoft Azure users, and allow them to implement Bitmovin’s encoding offerings inside an existing cloud deployment. With prominent support for VP9, AVC, and HEVC, the multi-codec angle is there to appease the OTT need to cater for the unpredictable devices of their viewers. On paper, this opens the door to potential customers that are not able to simply move cloud providers, in order to purchase Bitmovin’s services. For OTT customers, the additional stress is the need to be able to scale the deployment up and down, as demand shifts over time. This is why they are drawn to cloud computing, as you are able…