Not only do prices need to come down, but consumer perceptions of IMAX also need to change for the technology to achieve any sort of successful revival. Dedicated IMAX cinemas have been all-but consigned to the history books, while approximately 200 venues around the world are installed with IMAX 15/70mm film projectors or IMAX Laser projectors (almost 50% of which are split between the US and China). Meanwhile, the proprietary digital remastering technology has been showing signs of experiencing something of a second wind within the in-home consumer technology market, as appetites desperately crave immersion. The answer to our opening gambit hangs on how well IMAX and parent company Xperi can convince streaming services and TV manufacturers to deliver IMAX…