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BT wants everyone to know it produced Amazon’s EPL matches

This week marked a new dawn for the live sports scene as Amazon streamed English Premier League (EPL) soccer matches for the first time after paying an undisclosed – but definitely a record – sum for 20 matches a season for three seasons. Getting its hands on some of the crown jewels is certainly a little embarrassing for the operator duopoly BT and Sky, so BT wanted to make sure that every man and his dog in London this week was aware of its role in the game-changing event. “This is not widely known but BT Sport actually does the production for Amazon’s EPL matches,” explained BT Sport’s Director of Mobile Strategy, Matt Stagg, speaking at the Video Exchange Streaming…

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