While not a simple process on a data level, the decision to deploy a content personalization strategy of any distinction should be a simple one for any video service provider. Unless, of course, you are a content provider in the position of both content editor and content aggregator, especially in the context of live sports, where personalization takes on a whole new meaning of challenging. This is the view from French operator Canal+, which has grappled with personalization projects over the years – and only 6 months ago was Canal+ ready to roll out individual profiles to drill down into individual-level recommendations within the household. Speaking at the recent Data-driven Video Summit 2021, Sebastian Audoux, Head of Sports at Canal+,…