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Comcast claims two-year viewing high, ARPU argues another story

Comcast’s kneejerk reaction to another painful bout of cord cutting in the second quarter was to reignite enthusiasm through the medium of a report claiming TV viewership is at a two-year high. It was a case of bad timing though, arriving in our inbox on the same day as a separate report highlighting sustained pay TV ARPU woes, to the tune of a devasting 10% decline over two years. Viewership up, ARPU down – how can the industry withstand such a trend? Publishing the first report of its kind, Comcast Spotlight, the ad sales segment of Comcast Cable, found that viewers spent an average of 6 hours and 25 minutes watching TV every day in Q1 2019, rising 6% (21…

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