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DAZN disrupts Cable Congress, seeking solidarity not war

Disruptive sports streaming start-up DAZN was a refreshing face at a tired looking Cable Congress, which soon shook people awake by presenting its contentious operator partnership program already securing signatures from Sky, Swisscom, J:Com and even Comcast. DAZN’s Ben King, SVP, Global Distribution and Business Development, delivered up a tasty proposition to operators. “You partnered with Netflix so why not partner with us – the Netflix of sports,” was essentially the message. But with live sports being the glue holding the pay TV bundle together, why would operators relinquish control to an OTT video platform bidding for the same sports rights as them? DAZN is trying to promote itself as complementary to the cable TV package, currently aggressively priced at…

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