Nations rarely react consistently to invasion as has been shown clearly by responses to the great US streamers and especially Netflix as they enter foreign territories. The streamers meet a mixture of stiff resistance and opportunistic collaboration from parties seeking to gain by forming tactical or occasionally longer-term strategic partnerships. This dichotomy shows up well in South Korea, a country with proud local traditions but also a hot bed of capitalist enterprise, so that it is not surprising the rapid rise of Netflix has provoked mixed responses. This has come to the boil recently as Netflix has been particularly aggressive both in terms of content strategy forging local partnerships and cutting prices for mobile-only offerings as it has done in…