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DirecTV Now live sports drive to salvage AR flop Magic Leap?

Eyes rolled the world over when news emerged of a DirecTV Now app being developed for Magic Leap headsets-come-goggles around two months ago, a feeling the AR, VR and mixed reality markets are all too familiar with. So, upon learning the app had quietly gone live in beta mode, it was time once again to investigate whether Magic Leap is showing signs of a recovery – with first impressions oddly encouraging. That’s right, the same Magic Leap we have previously coined “AR underachiever” and “perpetual MR disappointment” – begging the question of how AT&T expects binding two bricks together and hoping they float is an acceptable first response to losing 627,000 video subscribers last quarter. Even our two bricks analogy…

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