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Imagen a world where MAM technology is everywhere

A recent observation on the Faultline has seen a rise in the number of companies offering media asset management (MAM) systems, often going under the alias of digital asset management or production asset management systems. It may be coincidental that these similar offerings have appeared on our radar all at once, but regular readers will know there’s no such thing as coincidences – so is this instead another ramification of commoditizing OTT video technology forcing a number of vendors to trade “trendier” ventures for somewhat safer ground? UK-based start-up Imagen (pronounced Ima-jen so as to avoid confusion with Imagine Communications) morphed into what CEO Charlie Horrell described as a real technology company around 4 years ago and at the recent…

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