Only last week we reported on how the European Union’s stipulation that all video service providers must include 30% of European made content in their programming, by some measure, could benefit the big SVoD players. This fear is clearly shared by the big European pubcasters such as the BBC, France Télévisions and Germany’s ARD because they have responded by pushing for closer alliances over content production and distribution. They have specified encroachment on their turf by Netflix and Amazon Prime as evidence that the existential threat posed to their existence has amplified over the last year. The BBC’s Director General Tony Hall has taken the opportunity of his temporary presidency of the European Broadcasting Union (EBU) to accelerate moves towards…