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Pandora 2nd to bring voice in-app, using mysterious Houndify AI

Why is it that music and radio streaming services have been so slow to adopt voice functionality? Music apps offered by Amazon, Apple and Google have proprietary voice-activated digital assistants, which the likes of Spotify and others have integrated support for on smart speakers and other devices, but this week Pandora has – bizarrely – become the industry’s first pure play audio streaming outfit to offer in-app voice control. There are early signs of a resurgence following the $3.5 billion purchase of Pandora by SiriusXM in October. We were the only outlet at the time to suggest the takeover by the Liberty Media-owned firm, if handled correctly, could create a third surprise contender in the music streaming space. This week’s…

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