ITV spoiled Gracenote’s party this week, as the UK-based firm stressed the criticality of metadata ownership for a company like ITV which serves as both a mainstream broadcaster and video streaming service provider. Speaking during a webinar on the topic of advanced content discovery and engagement this week, ITV’s Steve Forde, Director of Digital Products, apologized to his neighboring panelist, Simon Miller, MD of International at Gracenote, for the manner in which he cramped the Nielsen-owned company’s style. “This is about all different parts of the experience – it’s important for broadcasters to own their own metadata and control it so we can assure it is of the highest quality as the driving force for all content discovery,” Forde explained.…