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HBO Max confirmed, let’s pray Innovation Lab has better ideas

WarnerMedia’s so-called Innovation Lab has been heralded as an earth-shattering project tipped to transform the landscape of content and OTT video experiences forever. For something which isn’t much more than a few ideas on a piece of paper right now, claiming it will automatically propel WarnerMedia’s new streaming service to the hottest thing since sliced bread is, pardon the pun, a little OTT. A marriage between content and technology unlike anything the streaming world has ever seen is why the AT&T-owned forthcoming service, confirmed as being named HBO Max as of this week, is being lauded so highly. New York City will be the home of the first WarnerMedia Innovation Lab, where innovating will commence around Q1 2020. The aim…

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