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Impervious to change, publishers still slam programmatic ads

Faultline Online Reporter first started covering the field of programmatic advertising in late 2014, since covering the topic on 174 separate occasions, of which 43 articles were delivered this year, a surprising 27 times less than in 2017. As we close out the year, the question here is if this is truly representative of declining interest in the new frontier for advertising and what could 2019 possibly have in store? Well, a report published this week has dug up opinions on programmatic advertising – the process of automated audience buying through real-time bidding – from a sample of industry experts and conclusively it shows negative views on the technology have hardly changed. According to a survey of 185 executives in…

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