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Instreamatic’s voice AI ads stole audio hearts, now it’s time for TV

US music streaming platform Pandora began trialing an interactive audio advertising project last year that caught Faultline’s attention, powered by a start-up called Instreamatic. “Ambitious voice frontier” was our exact working at the time, which is something of an understatement for what Instreamatic has lined up next as the voice AI specialist sets its sights on cracking the OTT video ad market come early 2021. Andy Whatley, SVP of Business Development at Instreamatic, lifted the lid on an unnamed electronics client with voice remote manufacturing contracts at a number of major names in the streaming-sphere. “We aim to have customization completed this year and our overall OTT project next year,” said Whatley, cautious though not to get ahead of himself…

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