Video data cruncher Iris.TV has secured a sizable Series B funding round totaling $18 million, led by the investment arm of Intel. Iris.TV has gained notoriety from the way it guides marketers into better targeting and measuring ad placements by understanding the content in which ads are inserted, rather than focusing only on the eyeballs on the other side of the screen. Analyzing content is a crucial raw data set in environments such as connected TVs where significantly less data is available, unlike in web browsers, for example. A few years ago, Iris.TV was pitching itself as more of a traditional recommendation and personalization software outfit, carrying out projects such as boosting viewing figures for online publishing customers like Time…