Voice may be one of the hottest markets in digital entertainment right now but there remains an abundance of challenges in perfecting the underlying technologies which deliver such divinely convenient experiences. Dialects, accents, over-talk, syntax, slang terminologies – these are all common problems. But while modern advances generally make life easier, building products around something as complex and fast-evolving as human languages mean these hurdles are only becoming more difficult to navigate. Google, Amazon, Apple and Microsoft battling it out in voice has made for fascinating observation over the past couple of years since the market really kicked into life as a means of controlling content or a smart assistant – but ultimately will the winners and losers be decided…