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Mediaset appears to stall pan-Euro OTT plans with Netflix deal

Italy’s Mediaset has suddenly decided to play its video strategy to a very different tune. Earlier this year, the Vivendi-owned company was wrapped up in cross-border controversy as it sought solidarity from neighboring European broadcasters to form a combined anti-Netflix initiative. Like many TV operators before it, Mediaset soon realized partnering with the SVoD juggernaut was a safer bet than challenging it head-on. Unveiled at an event in Rome this week, Mediaset and Netflix are collaborating on seven movies available globally on Netflix from 2020, followed by screenings on Mediaset’s FTA channels a year after the initial Netflix release. Titles will be produced by independent Italian firms in keeping with European regulations about homegrown content and key to the deal…

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