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V-Nova’s P+ making preliminary waves a long way from the west

With V-Nova’s Perseus Plus codec (now going by the simplified P+) coming at a premium while various compression technologies can be nabbed royalty free, it was perhaps surprising for a debut deployment to pop up at an unknown pan-African streaming service. Has the UK software outfit finally found its calling – destined to transform the streaming landscape in emerging markets? V-Nova’s SVP Product & Marketing, Fabio Murra, isn’t so sure. “We expect P+ to be adopted across the board, in Europe, Asia and the US,” was Murra’s initial response to Faultline’s assertions that operators in more developed regions were less likely to embrace the technology, with many impervious to change. Of course, we told Murra he would say that, but…

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