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More to Dish’s Netflix-fronted hotel TV drive than meets the eye

Ever since pay TV operators began diversifying their business models once the cord cutting phenomenon was widely accepted, Dish Network has always been known as the operator stuck in the mud. It infamously paid $320 million for Blockbuster in 2011 with the aim of creating a Netflix killer and has essentially struggled to use its valuable spectrum to great effect outside of satellite TV. This week though, slipped in among the rumors of Dish paying $6 billion for certain T-Mobile and Sprint assets, was an innocuous yet innovative announcement from Dish about being the first US operator to bring Netflix to a customized hotel TV platform. Okay, admittedly Dish’s hotel TV launch hasn’t grabbed headlines to the same effect as…

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