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NAB OFF – searching for silver linings from 2020’s global event crisis

Faultline’s very foundations are built on disruption – reporting on how seemingly small shifts in the landscape can eventually rip through markets with devastating long-term effects. Very few shifts have disturbed the global Faultline to the extent of the coronavirus crisis, as tradeshows close their doors and technology budgets become increasingly squeezed. But – believe it or not – there are silver linings (aside from saving lives). NAB 2020 is the latest victim among many, sparking various reports on how the time is ripe for the rise of virtual events, as vendors scramble to cut their losses. Some have even prophesized that a sudden surge in virtual events could provide a platform for virtual reality going mainstream among B2B use…

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