Close
Close

Published

NBCU reveals trojan horse OTT masterplan

NBCUniversal will launch a new video streaming service in early 2020, employing a freemium model comprising a free, ad-supported tier alongside an ad-free, subscription-based tier – available not just to its own pay TV subscribers but to rivals like AT&T and Dish Network. In terms of last gasp attempts to stem the flow of cord cutting, this isn’t a bad idea, yet launching a free OTT video service and excluding the Netflix faithful in the process is merely a temporary solution to a deep-seated problem. The launch of the as-yet-unnamed offering will certainly give the US market a shake up, but its arrival in major international markets, namely the UK through Sky, will be of serious concern for local players,…

Close