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Netflix price hike swiftly forgotten as results loom

Piling pressure from investors and bullish Wall Street analysts during the past year has finally caused Netflix to cave again – hiking its subscription price this week in the US only. The SVoD king need not be concerned though and despite widespread criticism, its next financial filing is expected to blow us out of the water. But ultimately, the move was once more the only way for it to justify its mammoth content spent, which shows no sign of slowing down anytime soon. The surprise move has prompted calls for other OTT video service providers, and indeed music streaming services, to match Netflix pound for pound – with industry observers clearly now regarding Reed Hastings as the pace setting godfather…

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