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Netflix bats away ad assertions as domestics subs base hurt

“When you read speculation that we are moving into selling advertising, be confident that this is false,” reads a line buried within Netflix’s second quarter letter to investors, as the SVoD frontrunner sought to defend its current business model following recent rumors and below expected subscriber additions. Despite this strong statement, emphasizing how the company believes it will draw more value in the long term by staying out of competing for ad revenues, the criticism against Netflix this week has been familiarly unrelenting. The industry really, really wants Netflix to embrace ads and people would live to regret it – and with all the criticism it’s easy to brush over the fact Netflix has just blossomed into a $5 billion…

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