Numbers from Kagan showing that Netflix’s amortized content spend is projected to reach $13.6 billion this year, including $5.2 billion positioned for original titles, has captured headlines and induced much jaw-dropping. An infinitely more meaningful finding from the report is the swing of Netflix originals as a percentage of the entire content catalog, rising from 37.8% in 2020 to 46.5% in 2025. If the forecast was brave enough to stretch just a few years further, it would see original titles surpass acquired content for the first time in Netflix’s history, and that shift of the scales will have widespread significance throughout the industry. This prompted Faultline to once again explore how video streaming platforms turned major production studios can offset…