Almost two years to the day since making its foray into addressable advertising, ThinkAnalytics has released a roll of updates to take ThinkAdvertising into the so-called “hyper-targeted” era. It sounds like a cheesy coming of age story. Thankfully, stories are exactly what advertisers want, and ThinkAdvertising’s focus on first-party data helps create memories that burrow deep in the subconscious of viewers – now going as far as to predict purchase intent. The latest enhancements, backed by ThinkAnalytics’ personalization and segmentation models, can capture and create audience segments that demonstrate an enhanced interest in a particular purchasing category at a particular time. ThinkAnalytics provides the handy example of someone showing a sudden interest in programs on trekking vacations – a sure…