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OTT Video News, Deals, Launches and Products

Hulu claims it onboarded 3 million new subscribers from March to April, to total a user base of 28 million, of which 26.8 million are paid. The company also used its upfront presentation this week to showcase a “binge advertising” format in which viewers with a palate for binge viewing will be targeted with ads relevant to their situational binging tastes. “Because of our viewer-first advertising principles, we’re scaling rapidly. We’re offering advertisers the most sophisticated targeting, the largest addressable footprint in on-demand television, robust measurement solutions, and new ad models,” said Hulu’s SVP and Head of Ad Sales Peter Naylor. AT&T is working to add 5G mobile connectivity to HEVC bonding portable broadcasting technology from portable video transmission supplier…

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