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Synacor talks surviving shifting trends as Verimatrix joins hunt

TV Everywhere from pay TV operators might not be regarded as the trendiest of video technologies today, yet traffic on TVE services continues to grow exponentially in the face of shifting viewing habits, according to portal authentication expert Synacor. Granted, Synacor has a vested interest in spouting such prophesies, but the vendor also pinpointed a couple of surprise trends, namely that small to medium sized operators are becoming very comfortable with set top alternatives, as voiced by Synacor’s VP of Products John Kavanagh to Faultline Online Reporter this week. We immediately took issue with this apparent contradiction of business booming despite TVE interest among larger operators waning. “Usage shifting is a reality for Synacor,” admitted Kavanagh. “But the hard work…

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